spoken for

It has been a long time a-coming, but our is finally getting that upgrade, aka make-over!

We are so excited! We have been doing linear editing for the last 24 years. Of course, I haven’t been there for 24 years, but a lot of the editing equipment has! Some of it was even used when they got it 24 years ago! So, you can see how what we were doing was an outdated way of editing and the equipment has started dying on us, etc. If you take a look at that photo, you’ll see the old editing equipment. Basically, “linear” means that we edit, how I like to think of it, live on tape. You take the block of video/audio you want from the machine on the left and put it to the machine on the right in the order you want, blah, blah, blah. Of course, this also results in a slight loss of quality. Evenmoreso when you take into account that we air on two stations and were then making a copy of our final product for the other station. By that time, the loss in quality is noticeable (at least to us), but what can you do?

Now, non-linear? It’s all digital, baby! We are going to be running an Avid now! Of course, we still have to have the final product on those icky 3/4″ tapes, but the finished product will be better and as soon as the tv stations get their acts together, we’ll be using a digital format for the air.
Continue reading ‘Avid Rules’